{"product_id":"helsinki","title":"Helsinki","description":"\u003cp\u003eClean. Calm. Effortlessly refined.\u003c\/p\u003e\n\u003cp\u003eInspired by the soft, natural tones of Nordic design, Helsinki delivers a light European oak visual with a modern, livable warmth. Its balanced palette of pale taupe, beige, and subtle greige undertones creates an open, airy foundation that elevates any space without feeling cold or washed out.\u003c\/p\u003e\n\u003cp\u003eA gentle wire-brushed texture with delicate cerusing enhances the natural grain, allowing for quiet movement across each plank while maintaining a clean, cohesive look. The result is a floor that feels both sophisticated and approachable—perfect for contemporary, coastal, and transitional interiors.\u003c\/p\u003e\n\u003cp\u003eBut Helsinki isn't just about aesthetics—it's built on the next generation of performance. Featuring a quartz-infused surface, Helsinki offers exceptional resistance to scratches, scuffs, and wear—outperforming traditional vinyl floors while maintaining a matte, low-sheen finish that won't yellow or develop a plastic-like shine over time.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 9\" x 72\"\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThickness:\u003c\/strong\u003e 6.5mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCore:\u003c\/strong\u003e 5mm Quartz PC rigid core\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePad:\u003c\/strong\u003e 1.5mm acoustical backing\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRating:\u003c\/strong\u003e Heavy Commercial\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Quartz PC Flooring","offers":[{"title":"Default Title","offer_id":42658011742302,"sku":null,"price":3.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0652\/0982\/7422\/files\/IMG_0916.jpg?v=1776378301","url":"https:\/\/quartzpc.com\/products\/helsinki","provider":"Quartz PC Flooring","version":"1.0","type":"link"}