{"product_id":"gran","title":"Gran","description":"\u003cp\u003eGran captures the depth and unpredictability of a true reactive stain, reimagined in a modern, livable palette. Subtle mineral movement flows across each plank, blending warm undertones with soft taupe and weathered grey for a look that feels both natural and refined.\u003c\/p\u003e\n\u003cp\u003eUnlike traditional visuals that repeat or feel overly uniform, Gran delivers a more organic appearance—each board carries its own character, with gentle tonal shifts and layered texture that mimic the way real wood absorbs stain over time.\u003c\/p\u003e\n\u003cp\u003eThe result is a floor that feels grounded and authentic, yet elevated enough for today's interiors—from modern lofts to mountain retreats and everything in between.\u003c\/p\u003e\n\u003cp\u003eBuilt for real life, Gran pairs this elevated design with exceptional durability, making it suitable for even the most demanding residential and commercial environments.\u003c\/p\u003e\n\u003ch3\u003eKey Highlights\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eReactive-inspired visual with natural tonal variation\u003c\/li\u003e\n\u003cli\u003eSoft matte finish with low sheen (no artificial gloss)\u003c\/li\u003e\n\u003cli\u003e7.2\" x 72\" plank format for a longer, more realistic layout\u003c\/li\u003e\n\u003cli\u003eDesigned for both modern and rustic interiors\u003c\/li\u003e\n\u003cli\u003eBuilt to perform in high-traffic environments\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Quartz PC Flooring","offers":[{"title":"Default Title","offer_id":42590856904798,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0652\/0982\/7422\/files\/IMG_0739.jpg?v=1774658493","url":"https:\/\/quartzpc.com\/products\/gran","provider":"Quartz PC Flooring","version":"1.0","type":"link"}